How to sell online in Nepal without a website (2026 guide)

Why you don't need a website

Building a website to sell online in Nepal used to mean weeks of work and tens of thousands of rupees in setup. You'd hire a developer, pay for hosting, set up payment integrations, run ads to bring traffic, and still struggle to be found on Google. For most small shops, the math never worked.

What replaced it: marketplace apps where the discovery, listings, and order flow already exist. You list your products inside an app that already has shoppers. Your "website" is your shop profile inside that app — and it works on day one.

Step 1 — Decide what kind of seller you are

Before installing anything, get clear on which of these describes you. The approach is the same, but it helps to know:

• Physical pasal — you already run a corner shop, kirana, boutique, or stall, and want to start taking orders online too.
• ePasal — you have inventory at home, no storefront. Maybe you import accessories, bake on order, or stitch clothes. This is the fastest growing kind of seller in Nepal.
• Home seller — you're selling things from around the house: a one-time-worn lengha, kids' outgrown toys, a phone you no longer use. See our guide for selling used items from home.
• Existing online seller — you already have a WooCommerce, Shopify, or custom site. You don't need to start over; see catalog ingestion.

Step 2 — Install pasal.biz and create your shop

1. Install pasal.biz from Google Play or the App Store.
2. Sign in with your phone number or Google account.
3. Choose "I'm a pasal owner" when prompted.
4. Pick a username (this becomes your shop's link, e.g. pasal.biz/yourshop).
5. Add a logo, a one-line description, and your shop's area. If you don't have a physical address — set it as an ePasal.

You can edit anything later. Don't overthink it. Even half-finished shops are visible to local customers.

Step 3 — Add your first 5 products

Most shops give up here. They wait until they have "the perfect catalog" before going live. Don't. Five products is enough to start. You can add more as you go.

For each product, you need:

• One clear photo, taken on a plain surface in daylight. Phone camera is fine.
• Name in plain language. Not "Premium Quality Imported A1 Kurti" — just "Cotton kurti, dark blue."
• Your price, in NPR. You set it; you can change it any time.
• One-line description. Size, colour, material, or how many you have.

Photo tips for phone cameras

• Shoot near a window during the day. Switch off the room light to avoid yellow tint.
• Plain background — a wall, a clean cloth, a wooden floor.
• Fill the frame. Crop tightly.
• Same angle for all products in a category. Consistency reads as "real shop" to shoppers.

Step 4 — Decide how customers will pay you

This part is important and often misunderstood: pasal.biz does not handle payments. The shopper pays you, directly, in whatever way you both agree on. Common in Nepal:

• Cash on delivery — most common, lowest friction. You collect the money when the item is handed over.
• eSewa, Khalti, IME Pay, FonePay — share your wallet ID or QR. The customer pays before delivery.
• Bank transfer — for higher-value items, share your account.
• In person — for pickup orders.

Because pasal.biz doesn't touch the money, there's nothing to settle, no payouts to wait for, and no platform between you and your customer. 100% of every rupee is yours.

Step 5 — Decide how you'll get the product to the buyer

Same idea: pasal.biz is not a courier. You choose how delivery happens. Three common patterns:

• Pickup from your shop — easiest. Customer comes to you. Common for groceries, prepared food, and most physical pasals.
• You deliver yourself — many home sellers ride their own scooter for nearby orders. Charge a flat delivery fee or include it in the price; you decide.
• Third-party courier — Pathao, inDriver, or local couriers in your area. You book the rider yourself once the order is confirmed.

Each shop sets its own service area inside the app, so customers far away don't waste your time.

Step 6 — Take your first order

Once your shop is live, you'll start getting messages, quote requests, and orders. Inside the app:

• Quote requests — a customer asks "do you have X, what's the price?" Reply with a quote. They can accept and it becomes an order.
• Offers — for items where you've enabled it, customers can propose their own price. You accept, reject, or send a counter-price.
• Direct orders — customer presses order. The order sits in PENDING until you accept. Then you arrange payment and delivery.
• Direct chat — every order has a chat thread. Use it.

Step 7 — Build trust over time

pasal.biz has a karma rating that grows as you complete orders, respond quickly, and get good ratings. There are no shortcuts. The shops that grow fastest are the ones that:

• Respond to messages within a few hours, not days.
• Are honest about what they have in stock right now (not "what I can get in a week").
• Use real photos of their own products, not stock photos from suppliers.
• Add new products regularly — the app's discovery surfaces active shops first.

Costs (the actual full list)

Here is the complete list of fees pasal.biz charges shopkeepers:

• Listing fee: 0
• Commission per order: 0
• Transaction fee: 0
• Monthly subscription: 0
• Featured-listing upsell: does not exist

The only thing you spend is your own time, your phone data, and whatever you choose to spend on packaging or delivery. Full pricing page.

What about Daraz, Hamrobazar, and other platforms?

Each fits a different kind of seller. We wrote a full comparison: Daraz vs Hamrobazar vs pasal.biz — which fits your shop?

Common questions